The number of Korean tourists visiting Türkiye declined from 200,000 in the peak years to around 90,000 to 100,000 in 2022 while at one point 200,000 Japanese tourists travelled to Türkiye but last year only 30,000 Japanese visited the country.

Italy is one of the world’s top tourist destinations, but the tourism industry was crippled by travel restrictions during the COVID-19 pandemic. However, in 2023, all that is in the past.

The captivating landscapes, featuring pristine beaches and a deep blue sea, along with top-notch facilities and lush surroundings, have undoubtedly contributed to the city’s popularity among global travellers.

As the largest Shiite Muslim power, Iran also hosts a steady stream of religious pilgrims, many from neighbouring Iraq, to its ancient shrine cities of Mashhad and Qom.

Fiji is constantly in demand from tourists from Australia in spite of reports of Aussie travellers finding international travel hard.

Sustainability is often touted as a panacea for the industry’s woes, but the balancing act of developing tourism and conserving local cultural heritage as well as the environment is fraught with difficulty.