2023 ‘Great Wall Hero – Central Axis Tour’ global marketing event held in Beijing
Wednesday, July 26, 2023
2023 ‘Great Wall Hero – Central Axis Tour’ global marketing event was held on Monday at Beijing Ancient Architecture Museum.
Organized by Beijing Municipal Bureau of Culture and Tourism and supported by Beijing Municipal Cultural Heritage Bureau, Beijing Municipal Central Axis World Heritage Application Work Office and Beijing Ancient Architecture Museum.
The event centers on the diverse and exciting cultural, tourism and lifestyle resources along the Central Axis of Beijing.
Five foreign expats who live and work in Beijing’s Hutong Culture, Beijing’s Delightful Flavors and Beijing’s fashionable Verve. Five foreign expats who live and work in Beijing have been invited by the organizer to personally experience the five ‘Central Axis Tour’ routes and shared the extraordinary fun they had during the tour at the event.
This year’s ‘Great Wall Hero’ event serves to facilitate Beijing in building itself into a global consumption center and further stimulate the potential for cultural tourism demand in the capital.
The objective is to tell the story of Beijing central axis and spread the voice of China by integrating leisurely cultural tourism consumption with the rich heritage of Beijing’s Central Axis culture.