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For tourism, Sri Lanka lays revival roadmap

 Thursday, July 20, 2023

In early August, a two-phase mega campaign will be starting off and the endorsement of hot air ballooning over unspoiled nature are among the primary measures being adopted by Sri Lanka government to entice Indian tourists and other countries in a bid to revitalize tourism in a country that’s extremely short of money.

While telling his country as a resilient nation and a land of opportunities, the Minister of Tourism, Sri Lanka, Harin Fernando, has recently requested more Indians to explore Sri Lanka the as a 365-day destination that provides everything starting right from adventure activities to the shorelines and scuba diving to cultural heritage in one capsule.

As per the data shared by the Sri Lanka Tourism Promotion Bureau, the country by 2023 end is aiming 1.55 million foreign tourists with a prediction of the stats increasing to 2.5 million by 2024 and an estimated target of 4 million tourists by 2030.

The chairman of SLTPB, Chalaka Gajabahu, said that as Sri Lanka laid the roadmap for revival and transformation of tourism, India is, and will always be a long time and remain their number one market to capture.

With over a billion people, India is a country and world’s one of the strongest middle-class populations.