Google and ICCT plan to help airlines meet their sustainability goals
Wednesday, July 19, 2023
As part of a significant stride towards fostering sustainable travel, Google has spearheaded the formation of an advisory committee to refine and augment Google’s Travel Impact Model (TIM).
The search giant aims to offer travellers more precise flight emission estimates and advocate for environmentally–conscious travel decisions.
The committee is an amalgamation of climate scientists, academics, and representatives hailing from airlines, airports, and non–profit organizations. Their shared goal is to incorporate the latest scientific data and industry best practices into the TIM.
This collective endeavor is not merely about ensuring TIM’s reliability and accuracy but about conceiving a tool that genuinely promotes sustainable travel choices.
Airlines are uniquely positioned among other industries to advance toward their sustainability targets because anything that keeps them from burning fuel will also help them boost profits.