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Thua Thien – Hue sees a significant growth in tourism

 Friday, July 21, 2023

The central province of Thua Thien – Hue in Vietnam has shown significant growth and recovery in its tourism industry during the first half of 2023. Ranking 11th among 63 provinces and cities in terms of total revenue, the province served 1.6 million tourists, with 65% being domestic visitors, resulting in nearly 3.5 trillion VND (approximately 149.9 million USD) in revenue, a remarkable 148% increase compared to the previous year.

The province has witnessed stable growth in international tourist numbers, particularly from traditional markets like Thailand and the Republic of Korea (RoK). Additionally, there has been a notable recovery in arrivals from European countries like France, Germany, and the UK. The province has also seen a surge of visitors from emerging markets such as Malaysia, the US, and Australia.

Thua Thien – Hue is positioning itself to welcome potential segments of visitors from India and Muslim countries through direct flights in the near future. The success of tourism recovery is attributed to effective promotion programs and creative efforts to diversify tourism products, focusing on community-based, maritime, health, and agriculture tourism.

Hue city, the capital of Thua Thien – Hue, has been recognized as one of the “best cities” in the Luxury Awards Asia Pacific 2023 by the US travel magazine Travel Leisure.

Officials believe there is still significant potential for growth in international tourism and are planning to invest in developing infrastructure to further boost the industry. The province aims to become a spearhead economic sector and enhance its position on the tourist map of Vietnam by tapping into its cultural heritage, diverse landscapes, and rich potential for sustainable tourism development.